LTR – Visual Album Concept

Creative Fields :
Creative Direction
Art Direction
Graphic Design
Final Art
Producer
Manuscript
Directon
Casting
Styling
Location scout

Dutch music producer and DJ-duo Lucas & Steve have past the 1 billion streams on their music. 2020 they released their first album "Letters to Remember". We were asked to create the visual album concept covering album cover, single covers, photo art direction, merchandise, lyric video, launch party VJ-visuals and writing, directing and producing the official music video.

A music album is no longer only a physical object, it's part of something larger. A great cover is much more than just an image it's something alive in our digital world that we experience in various ways. It is a story in a context for the audience to participate in.

Graphic colour concept
The colour concept is born out of an interpretation of their graphic brand concept we have created for them and where orange is their main brand colour.

Marketing album images

Merchandise Collection "LTR" (Letters To Remember)

Young Love. One room. One night. Nothing else matters. The story takes place on a road trip at a point where two strangers meet. Love struck immediately, knowing that it soon has to come to an end.  We follow this memory of the one night they spend together. Part of the narrative is divided into both points of views, one of them in red the other one in blue. Red representing her view and blue representing his view.

Producer: Acid and Marble